An Airline company has divided the potential market into three categories through the market survey for the purpose of implementing a Customer Relationship Management Programme. The rectangle given in the diagram below represents Economy Class passengers. The circle represents working Executives and the triangle represents the Indians.
Q. No. 1:
A signature hotel is launching a service for Executives who travel Economy Class but are not Indians. Which segments should it concentrate in the diagram above ?
Answer: B In the given diagram. Circle-> Working executives Rectangle -> Economy class passengers. Triangle -> Indians Executives who travel by Economy class but not are Indians is represented by the area common for circle and rectangle but not triangle which is 6.
Q. No. 2:
A travel agency wishes to traget passengers who are Executives and who travel by Economy Class. Which segment in the diagram should it aim ?
Answer: A In the given diagram. Circle-> Working executives Rectangle -> Economy class passengers. Triangle -> Indians Executives who travel by Economy class are represented by circle and triangle i.e 6, 5.
Q. No. 3:
The Indian Executives who do not travel by Economy Class are represented by the space numbered :
Answer: D In the given diagram. Circle-> Working executives Rectangle -> Economy class passengers. Triangle -> Indians Indian Executives who do not travel by Economy class are represented by the area common for circle and triangle but not rectangle, i.e 4.
Q. No. 4:
The Airline Company wishes to target Economy class, non-Executive passengers for In-flight Duty Free Shopping. Which area must it focus on ?
Answer: C In the given diagram. Circle-> Working executives Rectangle -> Economy class passengers. Triangle -> Indians The Economy Class non-Executive passengers are represented by the area which is in rectangle but not in circle i.e 1 and 2.
Q. No. 20:
Which is the most suitable diagram among the following, which represents interrelationship among anti social elements(A), Pickpockets (P) and Blackmailers(B) ?
Answer: A Violinists covered under Instrumentalists and Instrumentalists under Musicians.
Q. No. 22:
In a group people travelling in a bus, 6 persons can speak French, 15 can speak Spanish, 6 can speak English. If 2 persons in the group can speak two language and one person can speak all the three languages, then how many persons are there in the group ?
